Define what needs to be solved.
Start with the business issue. A new company may need a name, an identity and a website. An established company may need a better profile and a set of usable logo files. Write down what is already approved, what is missing and what must be ready for launch.
The more useful question is: what work is included in this price? Public provider packages use different combinations of concepts, strategy, revisions, templates and website work. A published starting figure cannot describe every project.
Separate the cost lines.
Ask the provider to identify discovery and research, writing, visual design, application design and production. A quote should also explain revision rounds, handover files and any ongoing work. That gives you a basis for comparing two proposals with similar language.
Printing, photography, paid fonts, stock imagery, website hosting and software subscriptions may be separate. Find out who pays each supplier, which costs recur and what happens when the project ends. Ask whether taxes are included.
Plan for your part of the work.
Your team supplies information, checks facts and approves decisions. Delays in those tasks can affect the schedule. Assign one decision-maker and agree how feedback is collected. A late change in name or audience can require substantial rework.
Build the budget around the next useful milestone. A coherent first set of assets can be scoped for a launch, with additional applications agreed later. The sequence should leave you with something usable at each stage.
Get the agreement into writing.
The proposal should name deliverables, exclusions, payment milestones, cancellation terms, revision limits and ownership arrangements. Ask how additional work is approved before it begins. Keep a record of the version you accepted.
For a DSDillon Group project, use the Studio Desk to outline the requirement and submit it for discussion. The tool does not calculate our fees. A quotation follows the brief and the scope we agree with you.