How do you set a sensible branding budget?
Price follows the work. Write down the decisions, design and files you need before comparing proposals.
Read the insight ↗QUESTIONS WORTH ASKING.
Read a little.
Decide with care.
Useful notes for the decisions behind your brand. Start with the question on your mind.
8 insights
What should go in a company profile?
Help the reader understand the business, judge whether it fits their needs and find the right person to contact.
Read the insight ↗How do you write a mission, vision and values people can use?
Start with what the business does today, where it wants to go and the standards it will apply along the way.
Read the insight ↗What files should a designer hand over with your logo?
Ask for the versions your team and suppliers will actually use, with clear names and ownership arrangements.
Read the insight ↗What should a brand identity project include?
Define the decisions and usable assets you need. Package names alone leave too much room for assumptions.
Read the insight ↗What should you keep when refreshing an established brand?
Take stock of the recognition, files and working habits already attached to the business before changing its identity.
Read the insight ↗What should you prepare before commissioning a website?
Bring the business facts, the customer questions and a clear picture of what the website needs to do.
Read the insight ↗How do you give a brand website a sound search foundation?
Make the offer readable, give important questions their own place and keep the technical details consistent with the business.
Read the insight ↗No insights match that search. Try another topic.
Bring the question.
Tell us what the business needs. We will work through the next step with you.